https://www.meetpaulabeale.com/contact daily 0.75 2023-05-29 https://www.meetpaulabeale.com/contact daily 0.75 2024-07-14 https://www.meetpaulabeale.com/about daily 0.75 2022-11-15 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/ca0530a5-fefa-4c72-9ba2-c79faa7ddd7c/First-Horizon-Brand-Strategy-Director.png Contact https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/dc40cb30-4ae0-4e73-8d0f-9b7d858568a7/First-Horizon-Marketing-Director.png Contact https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/519119b4-395a-4019-bb70-0865036d0597/First-Tennessee-Brand-Engagement-Manager.png Contact https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/d61db7ca-8042-42d4-a7c3-16833303e1eb/First-Tennessee-Creative-Director.png Contact https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/9bc4b2e4-d3e4-49da-ae67-02bcb7a3fbcf/First-Tennessee-Creative-Services-Manager.png Contact https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/a93532ae-670f-49e3-af66-1fcb66cf4e67/Smith-and-nephew.png Contact https://www.meetpaulabeale.com/cooper-union-visit daily 0.75 2022-06-17 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/01316f62-8c03-41e4-9eea-e7d4bba8f6ca/Herb-Lubalin-Mother-and-child.jpg Cooper Union Visit Herb Lubalin Mother and child design https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/69a75210-525e-44b8-b143-28cd4737e8f4/Herb-Lubalin-War-Left-Poster.png Cooper Union Visit Herb Lubalin war poster https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/4a31ebcd-87a5-4c98-b1ef-9ce9b7036719/Paul-Rand-IBM-Design.png Cooper Union Visit Paul Rand IBM design https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/395b9d02-cbe7-4f3b-92d7-b2f9e44b5530/Paul-Rand-IBM-detail.png Cooper Union Visit Detail of Paul Rand IBM design https://www.meetpaulabeale.com/work daily 1.0 2023-05-29 https://www.meetpaulabeale.com/work/purpose monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654311197948-6KGENIDKDU3ZPIRBUYFC/Brand-platform-presentation.png Work - Brand driven by purpose - The brand platform is designed for employees to inspire, connect and take action for growth. Together, the platform states why the bank exists, what it does and how it does so it differently. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654307589724-8SRSEMJSRWME4I5Q3XOU/Our-purpose.png Work - Brand driven by purpose Purpose serves as the foundation of the brand platform. The simple, succinct structure is its strength. With a single exposure, employees were able to remember and, more importantly, see themselves in the purpose statement. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654309035064-RX68IGJZ8AU9HWZANED3/Our-culture.png Work - Brand driven by purpose Culture is shaped by the values. They establish what is important and set the bar for how to treat others. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654309076371-3CTMSBQXPS5ZFNTXGSP7/Our-action.png Work - Brand driven by purpose https://www.meetpaulabeale.com/work/differentiation monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654456382482-EZM80HE18RH8R55I8OK4/FH+-+Halls+-+quote_2560.jpg Work - Brand creating differentiation - Let’s find a way – how four words helped to differentiate First Horizon In this ‘always-on’ advertising campaign, the bank was positioned as a solution-oriented partner. Let’s acted as an invitation to a partnership while find a way served as glimpse of the experience to come. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654446785743-NEAGWK37BXRM98QFBPKA/Halls-social-carousel.jpg Work - Brand creating differentiation - Clever use of media assets helped depict a full story from client to banker, the challenge and the resolution. https://www.meetpaulabeale.com/work/purpose/intro monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1653439929720-XTK05U09C7K1YYMS0LFL/Power_of_purpose_brochure.jpg Work - The possibility of purpose https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1653439885223-G1W9YC3FDIWUT8A56OSS/Swell_Bottle_Branded.jpg Work - The possibility of purpose https://www.meetpaulabeale.com/work/equity monthly 0.5 2022-06-05 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1653951390371-8C8AZNGGLLPQ5WVAARW6/Artboard+1.png Work - Brand elevating equity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1653951677963-SCYJYJCT9FS6AC32GBCM/Black-inclusion-guild-2000.png Work - Brand elevating equity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1653951531453-75K07AF0U0LFVBM8J5P7/Alliances-Allies-1500.png Work - Brand elevating equity https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1653951364652-CXE5AYHCVWJF4Y47OSE4/Womens-initiative.png Work - Brand elevating equity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meetpaulabeale.com/work/personalization monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654031138572-EUZ0M2RM6ML3HED8AUBH/InfoHub-iPad-1500.png Work - Delivering the brand https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654300346341-4D7NQNF9I6KL3F2PGAAC/InfoHub+Welcome+Screen-login_1500-300.png Work - Delivering the brand https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654298981248-R1JU7DY0DWQZK9GAUISO/Online+Account+Verification+Notice.png Work - Delivering the brand - Throughout the experience, customers were prompted to be active participants in the process to prepare for conversion. The process both helped the customer feel in control of the upcoming change and served as another quality check of the transitioning information. https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654299394652-5JHO3ZRS86UUJYUCO3BO/Online+Account+Verification+Complete.png Work - Delivering the brand - When thank-yous are in order: And, of course, each customer received a personalized thank-you when the task at hand was completed. https://www.meetpaulabeale.com/work/pivot monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654478336414-7H1U3CYMAC7LPQW3C845/loti-and-dale-2.png Work - Brand for the pivot - In a world filled with so much uncertainty, what makes someone unstoppable? The Unstoppable Spirit campaign believes it’s understanding. And it’s worth celebrating. https://www.meetpaulabeale.com/play daily 0.75 2022-06-12 https://www.meetpaulabeale.com/play/modern-fauna monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654355453419-QYPOE4LX1UAWRWORWCRA/paige%252Bbaylor-1.jpg Play - Modern Fauna I Do's https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/76ab46bd-ff88-4afc-945a-6203efd09504/Closeup.jpg Play - Modern Fauna I Do's https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654355687765-6YA4MIXU1YD4PZ9880FM/paige%252Bbaylor-47.jpg Play - Modern Fauna I Do's https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654355766305-WIOA1NTZAJGDNAHOM5YA/Wedding_Program.jpg Play - Modern Fauna I Do's https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/78f71fb4-8822-4fac-bcf5-aa0d38dcc38a/Invitation_Closeup.jpg Play - Modern Fauna I Do's https://www.meetpaulabeale.com/play/friendsgiving monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654354402932-TGMH6I4BD81X8XVRFDLY/Brand-Mascot-Friendsgiving-01.jpg Play - Mascot Friendsgiving https://www.meetpaulabeale.com/play/pride monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654353905410-B921INAQU9J25F4AUV1K/Memphis-Pride-Week-Tshirt.jpg Play - Pride Week Inspiration - Primary design option https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654353940936-2NVP8M8ROMSXUFJV8L18/PRIDE-WEEK-POSTER.jpg Play - Pride Week Inspiration - Alternate design option https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/1654353603382-YHUHD2OC4KESV46YTUPY/Memphis-pride-week.jpeg Play - Pride Week Inspiration https://images.squarespace-cdn.com/content/v1/628d7aecaf3cbc1321190906/0767a3e0-4910-4b49-919b-acf2ab05f3c6/MempHIS-HIS-Shirt.jpg Play - Pride Week Inspiration Memphis Pride Week T-shirt design